Every website owner has one dream, and that is that the website should rank high on search engines. To achieve this goal, two objectives have to b achieved before a website will achieve a top ranking on search engines.
The first objective that has to be achieved is that the content of the website should be relevant to what the purpose of the website is. Secondly the website must contain top quality content. If a website is selling top quality products or services and the content describing the products or services is poorly written, has grammatical mistakes, is incomplete; the visitor is not going to buy anything or revisit the site.
The second objective that the website must achieve is to have backlinks to other relevant websites. The backlinks should be to websites that have established their dominance and authority on the internet, and are among the top ranking websites in their categories on the internet.
If you search for an article on any topic you are going to see Wikipedia listed on the first page and among the top four sites of the search engine. Similarly if you are looking for products to buy or sell you are bound to see eBay listed in the leading sites. Similarly look for books and now items to buy and Amazon is listed right on top. The question here is, how did these sites achieve these high rankings? One of the major reasons is that these sites have thousands of backlinks. And their backlinks are to high ranking websites.
Importance of backlinks
If other sites want to link to your website it means that they recognize that your site has dominance and authority in its category and by establishing a backlink to your site they hope to better their ranking. Similarly if yours is a new website, you want to create backlinks. The more backlinks to legitimate sites you have the better will be your ranking.
Creating quality backlinks takes time and there are no shortcuts to it. You must check the page ranking of a website before creating a backlink to it. Some websites allow other websites to create backlinks to it, whereas some do not. The reason for this is that they do not want spam sites creating links to their sites.
Recognizing the fact that backlinks played a major role in improving the ranking of websites, shysters started advertising and selling links to website owners who were unaware that they were being scammed. Search engines got wise to this fraud and started banning websites that were offering spam backlinks and they also blacklisted websites that had links to spam sites. Therefore, as a web master never buy backlinks from shady sites.
Before getting any backlinks make doubly sure that the website with which you are creating a backlink is a reputable and established site. Also always get links from websites that are in your category. For example if your website sells sports magazines get links with sports sites and news sites that cover sports. Don’t get links to car repair or dog training sites as these sites have no relevance to your site and search engines will become suspicious of your backlinks. Remember search engines are extremely smart and intelligent and they follow every websites backlinks and check if they are relevant to the content of the website. Because if a search engine blacklists a website because of it having shady backlinks, that will spell the end for that website.
Yes, websites do need backlinks but you must first check if the site that you are getting a backlink from has a high ranking and PR. It's better to build your backlinks slowly rather than rushing to create backlinks and stinging your site. Many webmasters have faced a bad experience when they bought spam backlinks which got their websites
blacklisted by the search browsers.
Getting a top ranking is a tough and arduous job that takes time and patience. You cannot shoot to the top in page ranking even if you are selling top quality items. There are millions of websites on the internet and thousands more are being created every day. Therefore the competition for top ranking on search engines is a long battle and you have to use every legitimate tactic to achieve that target. Once you do you have to fight to retain it as someone will be trying to replace you. Creating and setting up a website is easy. The really tough part is making it to the first page in a search browser and to be listed among the first four or five sites.